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Why should I do Public Relations when I'm already marketing my business?

The simple answer is that it speeds up your growth. Most of us send emails and use social media. As good as this is, it's not the ONLY way.


The marketing landscape has changed, slapping up a sales page and expecting to get sales on that alone won't do it. People need to know who you are, if you can get them results and if they can trust you. In the coaching industry people are doing due diligence like never before.


It's our responsibility to showcase not only our business but who we are to potential clients.


Public Relations does this by helping you display your personality, details your skillset and experience and what you stand for. It enables you to use your voice and share your messages on bigger platforms.


Public Relations enables you to use your voice and share your messages on bigger platforms.

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"They do care about what you have to say but they need to know you EXIST first".

You may think people won't be interested in you because you're not a celebrity and that's where you've got it all wrong.


People are nosy and when they are looking for someone to hire they want to know these three things :-


· Can you help them?

· Will your services offer a solution?

· Do they like you enough to want to work with you?


Public Relations answers all these questions for them. It's your story that's going to draw the right clients to you like bees round honey. Being featured on podcasts, magazines and online summits does this in such a bigger way. Each interview you do people learn more about you which enables them to TRUST you more.


Another good reason to do Public Relations is potential clients don't feel sold to. They are getting to know you before they start paying attention to your marketing. When people hire a coach that's a very close working relationship so they need to feel reassured about what you have to offer.

When you look online everyone is leading with the sale. Facebook groups are living proof of that. The truth of the matter is unless people know who you are they don't care. You're just another person bashing them over the head asking for a sale.


If you want to make a bigger impact with your business, you need to be showing up on bigger platforms. Letting your message be heard.


Some women I talk to don't feel established enough as a business to do Public Relations. It's this way of thinking that is slowing down your growth. Your life experience, your skills and your passion for what you do can be fully explained with each interview that you do on podcasts and magazines.


What you have to do when it comes to marketing is stay in your own lane, don't focus on what the competition are doing and instead focus on getting your message out into the world.


I want you to be aware of this when you look at coaches who have a bigger audience, at some point they decided to go all in with their marketing and they have been doing it a while. There is NOTHING stopping you from having that success but first you have to do this...


Believe in your message

Know that what you have to offer changes lives

Get excited to grow your business

There's a reason why I said excited. I can find you PR opportunities but if you don't feel passionate about what you do it's a waste of time.


I called my business You Are Your Marketing.

Nobody can be you, they haven't walked in your shoes, and they sure as hell don't see the world through your lens.


If you feel like your message isn't being heard you have to SHAKE UP your marketing and do things differently.


Big Bro marketing, shock tactics, bullying and shaming people and being egotistical is NOT the way. What will work is being true to you and your message, letting the world see you and having fun in the process. Your skills help people so be proud of them and let people see that working with you will help change their lives.


Podcasts have exploded because people can listen to them while they also live their life. They can be driving, walking the dog, going for a run, you get the picture. Imagine someone tuning into your episode and feeling understood for the first time because your story impacted them.

How do I help my clients?

Here's what I do

I create a pitch and a Press Release for you. I pitch you to podcasts, magazines and online summits. I also have contacts with digital TV hosts and can get you seen there too. It's my responsibility to sell you well and more importantly

Have the person who reads your pitch/Press Release have no doubt in their mind that you are the person they want to interview.

Who am I?

I'm Melanie Whittaker and I was born in the UK and followed my heart to live in Spain. I love my sunshine, beaches and palm trees. When I first moved to Spain I did front of house and got tourists into restaurants and bars. It suited my personality as I'm outgoing, full of fun and I love to see people enjoy their holiday.

Why should you hire me?

I feel very passionate about my life and I bring that passion to the work that I do. I go all in to get the voice out about your message. I help you deal with your uncertainty and fear of being visible. I want you to sell your retreats, masterminds, VIP Days and books. I want your business to be successful and I do everything in my POWER to make that happen. I'm also lots of fun so we can have laughs about life while bouncing ideas around and doing business together.


If you're serious about growing your business, don't make excuses and willing to push through your fears to get to the next level then reach out to me send an email to mel@youareyourmarketing.com letting me know what's going on in your world. Together we can create a Public Relations plan that takes your business to the next level. I can't wait to hear from you.

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